The Mercure London Earls Court leads with an 8.7 rating, a 9.1 cleanliness score, and free parking. For sheer central value, the Zedwell Piccadilly Circus delivers a 9.7 location score at budget rates. Both keep your nights affordable without sacrificing a prime London postcode.
Looking for a affordable hotel in Soho London that doesn’t eat your entire trip budget? We sorted 20 properties by real guest scores and location data to find the ones that actually deliver.
Why Trust This Guide
I analyzed 20 properties across 73,400+ verified guest reviews to compile this list, prioritizing an average guest score of 8.6/10 and factoring in location scores, cleanliness ratings, and value-for-money.
🎯 Quick Picks: Skip to What You Need
- Best for Walkability: #1 Zedwell Hotel Piccadilly Circus→ Rates
- Budget-Friendly: #2 Zedwell Underground Hotel Tottenham Court Rd→ Rates
#11 Hour Glass Hotel→ Rates - Cleanest Stays: #4 Mercure London Earls Court→ Rates
#12 The Resident Covent Garden→ Rates - Pet-Friendly Pick: #4 Mercure London Earls Court→ Rates
#19 Egerton House→ Rates - Best Value for Location: #3 ibis London Excel-Docklands→ Rates
- Full Kitchen Needed: #20 Flexistay Norbury Aparthotel→ Rates
Editor’s Note on Booking: We use smart routing to find you the best available rates. Clicking our availability buttons checks live pricing across trusted platforms to ensure you secure your stay.
Quick Compare: Top Places To Stay
| Property | Rating | Book |
|---|---|---|
| 1. Zedwell Hotel Piccadilly Circus | (38000+ Reviews) |
Check Rates |
| 2. Zedwell Underground Hotel Tottenham Court Rd | (8600+ Reviews) |
Check Rates |
| 3. ibis London Excel-Docklands | (4050+ Reviews) |
Check Rates |
| 4. Mercure London Earls Court | (2700+ Reviews) |
Check Rates |
| 5. Green Rooms | (2550+ Reviews) |
Check Rates |
| 6. Vintry & Mercer Hotel | (2300+ Reviews) |
Check Rates |
| 7. Novotel London Paddington | (2100+ Reviews) |
Check Rates |
| 8. Pan Pacific London | (1700+ Reviews) |
Check Rates |
| 9. Prince Regent Hotel Excel London | (1600+ Reviews) |
Check Rates |
| 10. The Savoy | (1400+ Reviews) |
Check Rates |
| 11. Hour Glass Hotel | (1300+ Reviews) |
Check Rates |
| 12. The Resident Covent Garden | (1200+ Reviews) |
Check Rates |
| 13. The Long Room Hotel and Bar | (850+ Reviews) |
Check Rates |
| 14. The Beaumont Mayfair | (850+ Reviews) |
Check Rates |
| 15. Cheval Three Quays at The Tower of London | (800+ Reviews) |
Check Rates |
| 16. Batty Langley’s | (700+ Reviews) |
Check Rates |
| 17. 41 | (650+ Reviews) |
Check Rates |
| 18. The Soho Hotel, Firmdale Hotels | (550+ Reviews) |
Check Rates |
| 19. Egerton House | (500+ Reviews) |
Check Rates |
| 20. Flexistay Norbury Aparthotel | (500+ Reviews) |
Check Rates |
Detailed Reviews: 20 Affordable Hotels in Soho London
1. Zedwell Hotel Piccadilly Circus
The Vibe
Zedwell Piccadilly Circus delivers the best location score on this list (9.7) at budget-friendly prices. It’s literally on Piccadilly Circus, putting you in the middle of Soho’s energy. With over 38,000 reviews, the feedback is consistent: clean, modern rooms that are surprisingly spacious for central London.
What You Actually Get
Rooms come with private bathrooms and air conditioning — a rarity at this price point near Piccadilly. The commitment to eco-friendly stays means multi-night bookings only get cocoon cleaning every 4 days, so budget travelers save and the planet wins. Free WiFi clocks an 8.3 guest rating. Family rooms accommodate groups, though kids 18+ count as adults. Luggage storage is free, so you can drop bags before check-in and wander Soho’s streets unencumbered.
Choose this if: You want to step out the door and be in the middle of Soho’s pubs and theatres without spending half your budget on a room.
2. Zedwell Underground Hotel Tottenham Court Rd
The Vibe
This sister property to #1 gives you a Tottenham Court Road postcode with a 9.3 location score and even lower rates. The trade-off is a 7.2 overall rating — you’re paying for position, not pampering. The 24-hour reception means early or late arrivals are hassle-free, and the closest tube station is a short walk.
What You Actually Get
Each room is independent with a private bathroom — no shared access worries. The same eco-cleaning policy as #1 applies, so expect full cleanings every 4 days on longer stays. Free WiFi scores an 8.3, and there’s luggage storage available. The property is accessible with facilities for disabled guests and an elevator. Breakfast is available for purchase, though it’s not included in the base rate — good for keeping the nightly price low.
Choose this if: Your stay is mostly about being out exploring — you just need a clean, secure place to sleep near the action.
Check Tonight’s Price for Zedwell Underground Hotel Tottenham Court Rd →
3. ibis London Excel-Docklands
The Vibe
The ibis Excel-Docklands pulls an 8.1 rating and a Staff score of 9.0 — guests consistently mention team members like Theo by name for going above and beyond. With Royal Victoria Dock views and the Emirates Cable Car a short walk (about £3.50 one way to the O2), this is a strong play for convention-goers and docklands explorers.
What You Actually Get
Rooms include tea and coffee makers, and the on-site restaurant serves a “good breakfast” according to guest ratings. Free WiFi is rated 8.6. The hotel accepts pets (charges apply), has a private parking option, and is fully accessible with elevator access. Check-out is a generous 12:00 PM. Note that Maestro cards aren’t accepted, and minors under 18 need parental accompaniment.
Choose this if: You’re attending an ExCeL event or prefer a quieter London base with easy DLR access to the City.
4. Mercure London Earls Court
The Vibe
This 4-star Mercure is the top-rated affordable option on our list with an 8.7 Excellent rating. Its 9.1 Cleanliness score leads the budget-friendly pack, and the Staff score of 9.0 means you’ll get competent help. Guests rave about the “amazing beds” and the location’s walkability to major South Kensington attractions.
What You Actually Get
The rooms are well-equipped: private bathrooms, tea and coffee makers, and a very good breakfast spread. Free WiFi is available. On-site parking is a major plus for drivers — rare in central London. The hotel is pet-friendly with applicable charges. Family rooms accommodate children (12+ charged as adults), and the restaurant serves room service. Check-out at noon leaves room for a relaxed morning.
Choose this if: Cleanliness matters most — this scores 9.1, the highest among budget-to-mid-range picks here.
5. Green Rooms
The Vibe
Green Rooms is an arts-led hotel near Alexandra Palace with a solid 8.5 Location score and free Wi-Fi rated 8.7 by guests. The on-site bar draws a creative crowd, and the hotel gets many repeat bookings — a sign of loyal value. It’s a 7.2 Good rating, but the value score of 7.9 tells the real story.
What You Actually Get
Private rooms and dorms are available — note that female dorms are female-only, and children under 12 can’t stay in dorms. Pets stay free (on request, private rooms only). The property has a garden, elevator, and is accessible for guests with disabilities. Family rooms are available. Free WiFi is strong here. Luggage storage and daily housekeeping come standard.
Choose this if: You’re a creative traveler or attending an event at Ally Pally and want an artsy, social base.
6. Vintry & Mercer Hotel – Small Luxury Hotels of the World
The Vibe
This 5-star property scores a 9.4 overall with a Comfort rating of 9.8 — guests say the rooms, while compact, are exceptionally comfortable with modern amenities. The Staff score of 9.7 proves service shines even late at night. It’s near St Paul’s and the City, making it ideal for business travelers who don’t want to sacrifice quality.
What You Actually Get
Two restaurants on-site serve breakfast (continental buffet or à la carte, served from 6:30 AM weekdays). Free WiFi is rated 9.2. The fitness center stays open for guests. Pets are allowed on request at no extra charge — another standout. Rooms have tea and coffee making facilities. No parking on-site, but two nearby car parks (Baynard House and NCP Vintry) are within walking distance.
Choose this if: You want a luxury stay near St Paul’s without the Mayfair price tag.
Check Tonight’s Price for Vintry & Mercer Hotel – Small Luxury Hotels of the World →
7. Novotel London Paddington
The Vibe
Novotel Paddington is a reliable 4-star with an indoor swimming pool — a rare find at this price point. Guests call it “clean, spacious, and lovely,” with an 8.7 Cleanliness score and Staff at 9.0. The Paddington Station location (656 ft away) gives you Heathrow Express access in 15 minutes.
What You Actually Get
The indoor pool is free for guests and the fitness center is open. Family rooms are available, and kids eat free at breakfast when adults have the meal included — a huge money-saver for traveling families. The on-site restaurant serves room service. Free WiFi is rated 8.8. Pets are allowed (charges apply). Day-use bookings are possible for those needing a base without overnight stay.
Choose this if: You’re traveling with kids and want a pool, family rooms, and fast Heathrow connections.
8. Pan Pacific London
The Vibe
Pan Pacific London scores 9.5 Exceptional with a Staff rating of 9.8 — the highest staff score on this list tied with Egerton House. The infinity pool and wellness floor are destination amenities. It’s a luxury play, but when rates drop, it competes with mid-range hotels on value-per-pound while delivering 5-star everything.
What You Actually Get
The infinity pool runs from 6:30 AM to 9:00 PM daily (children’s hours apply separately). Rooms are tech-forward with smart TVs that log into your Netflix account. Robes and high-end toiletries are standard. Two on-site restaurants serve excellent breakfast (€51 supplement). Free WiFi is rated 9.6. Pets allowed (charges apply). Rooms get refreshed twice daily — a luxury touch.
Choose this if: You find a rate dip and want exceptional service, an infinity pool, and smart-room tech.
9. Prince Regent Hotel Excel London
The Vibe
The Prince Regent Hotel is a top choice for ExCeL visitors with a Staff score of 9.2 and free private parking on-site. Guests consistently mention the “very friendly” staff and clean, comfortable rooms with tea and coffee provided. The 8.1 Very Good rating reflects solid quality at a fair rate.
What You Actually Get
Free WiFi (rated 9.1) and free parking make this one of the best value propositions near ExCeL. Rooms have private balconies exclusive to your room — not shared. Breakfast is available. Check-in starts at 2:00 PM, and the 24-hour front desk accommodates late arrivals. Family rooms are available, and kids 3+ are charged as adults. Note that group bookings of 5+ rooms have different policies.
Choose this if: You’re driving to an ExCeL event and want free parking, friendly staff, and a private balcony.
Check Tonight’s Price for Prince Regent Hotel Excel London →
10. The Savoy
The Vibe
Yes, The Savoy is on an affordable list. When booking off-peak or last-minute, rates can drop into reachable territory. Opened in 1889, this Thames-side icon delivers a 9.8 Comfort score and a Location score of 9.7. Guests describe the experience as “never to be forgotten” — it’s the benchmark for London luxury.
What You Actually Get
Four restaurants, an indoor swimming pool, a fitness center, and room service — all inside a landmark property. Free WiFi is rated 9.6. Private parking is available. The wonderful breakfast is a notable highlight. Pets are allowed (charges apply). Children are welcome with no age-based adult surcharges. Rooms feature tea and coffee makers. A photo ID and credit card are required at check-in.
Choose this if: You catch a deal and want the full London landmark experience — Thames views, 4 restaurants, and history.
11. Hour Glass Hotel
The Vibe
The Hour Glass is a family-run budget hotel above a London pub with a Staff score of 8.9 — the team clearly cares. It’s a 7.3 Good rating, but the Value score of 8.0 shows this is a smart money-saving move. Note the limited check-in window (until 10 PM), so plan your arrival carefully.
What You Actually Get
Rooms include tea and coffee makers. Free WiFi is available but rated lower at 7.9. The hotel has a terrace, laundry service, and daily housekeeping. Luggage storage is available from 9:30 AM even though reception opens at 1:00 PM. The pub below serves food, and a fully equipped kitchen is available for guest use. Kids are welcome. Bus 343 from Liverpool Street station gets you close.
Choose this if: You want the lowest rates possible and enjoy the atmosphere of a traditional London pub.
12. The Resident Covent Garden
The Vibe
The Resident Covent Garden scores a 9.8 Location score and 9.4 overall — guests call it “fantastic” and highlight the “beautiful room” and “large bathroom.” The Staff score of 9.8 is among the best in London. It’s a 4-star that acts like a 5-star in terms of service, with Covent Garden Piazza steps away.
What You Actually Get
Rooms are air-conditioned with tea and coffee makers. Free WiFi is rated 9.5. Daily housekeeping keeps things pristine (9.6 Cleanliness score). The 24-hour front desk handles late check-ins. Luggage storage is available post-check-out — perfect for a final day exploring. The hotel has elevators and is accessible. Kids 18+ are charged as adults. No pets allowed.
Choose this if: You want a central Covent Garden base with exceptional service and beautiful rooms.
13. The Long Room Hotel and Bar
The Vibe
The Long Room is a 2-star budget option with a garden and free parking — making it a practical choice for drivers and those visiting St George’s Hospital (10-min walk). The Value score of 8.1 is solid, though the 7.0 overall reflects the no-frills reality. No children are allowed, so it’s adults only.
What You Actually Get
Free parking and free WiFi (rated 6.6) are included. The hotel has a garden and daily housekeeping. Luggage storage is available. The on-site restaurant serves food. Note that children aren’t permitted, and the check-in window closes at 10:00 PM. Check-out is at 10:00 AM. Shared bathrooms may apply depending on room type — check before booking.
Choose this if: You need free parking, don’t need Soho’s center, and prefer an adults-only, no-frills stay.
14. The Beaumont Mayfair
The Vibe
The Beaumont Mayfair delivers a 9.3 overall with a 9.8 Location score in one of London’s most prestigious neighborhoods. The Art Deco-inspired property has a spa, fitness center, and two restaurants. Guests praise the “quiet Mayfair street” setting with “easy access everywhere” — a peaceful luxury enclave near Bond Street.
What You Actually Get
Private parking is available — extremely rare in Mayfair. Two restaurants serve excellent breakfast. The fitness center and spa are on-site. Free WiFi is rated 8.9. Rooms are well-designed and quiet. A discretionary 5% service charge is added to the room rate — staff don’t expect additional tips. Pets are allowed (charges apply). Children 3+ are charged as adults.
Choose this if: You want Mayfair elegance, a spa, and the rare convenience of parking in central London.
15. Cheval Three Quays at The Tower of London
The Vibe
Cheval Three Quays scores 9.5 Exceptional with a 9.7 Cleanliness rating and stunning Tower Bridge views. These are full apartments, not hotel rooms — with separate washer and dryer, daily housekeeping, and Thames-side position. Guests call the views “excellent” and the building “modern and polished.”
What You Actually Get
Each apartment has a washing machine and dryer — a massive perk for longer stays. Balconies in select units overlook the Thames. Free WiFi is rated 9.4. The 24-hour front desk and elevator provide convenience. Family rooms accommodate groups. Pets are allowed on request (charges apply). Languages spoken include German, Greek, English, Finnish, and Hungarian. Note that a sofa bed is used for extra guests — no extra rollaway beds.
Choose this if: You want an apartment-style stay overlooking the Thames with daily housekeeping and laundry facilities.
Check Tonight’s Price for Cheval Three Quays at The Tower of London →
16. Batty Langley’s
The Vibe
Batty Langley’s is a 5-star with a 9.5 rating and a 9.8 Cleanliness score — the cleanest property on this list. Heavy silk curtains, antique furniture, and a quiet street setting near Liverpool Street Station create an Old World feel. Guests return repeatedly — it has one of the highest repeat-guest rates in the data.
What You Actually Get
Rooms feature antique decor and quiet street views. Continental breakfast is served from 6:30 AM to 10:00 AM. A terrace, elevator, and 24-hour front desk are available. Free WiFi is rated 9.5. Tea and coffee trays are available on request at check-in. Laundry service and room service are offered. The property is accessible. Group bookings of 5+ rooms have a 7-day cancellation policy.
Choose this if: You’re a repeat London visitor who values pristine rooms and Old English character near the City.
17. 41
The Vibe
41 is the highest-rated hotel on this list with a 9.7 Exceptional score and a Staff rating of 9.9 — the highest of any property here. Nestled behind Buckingham Palace, guests describe the entire experience as “excellent from the greeting at the door” through dinner and breakfast. It’s luxury executed at the highest level.
What You Actually Get
Two restaurants and room service are available. Free WiFi is rated 9.1. The wonderful breakfast is a highlight. Rooms on the 5th floor have separate showers and baths — the Executive Suite has a walk-in shower. Parking is available. Pets are allowed (charges apply). A credit/debit card or cash deposit is required on arrival for incidentals. All rooms are accessed via elevator.
Choose this if: You want the best-rated hotel experience in our list, opposite Buckingham Palace, with impeccable service.
18. The Soho Hotel, Firmdale Hotels
The Vibe
The Soho Hotel scores 9.5 Exceptional with a 9.8 Location score — it’s right in Soho’s heart, yet guests say it’s “quiet” on the mews street. The comfy beds are frequently praised, and the exceptional breakfast options include vegan and gluten-free. It’s a Firmdale property, known for impeccable design and service.
What You Actually Get
The fully equipped gym has an on-site personal trainer available. Breakfast choices include continental, Full English/Irish, vegetarian, vegan, and gluten-free options. Private parking is available — a rare Soho perk. Free WiFi is rated 9.0. The 24-hour front desk handles any request. Family rooms are available (kids 18+ charged as adults). Cash is accepted but requires a larger incidental deposit. No pets allowed.
Choose this if: You want to stay in Soho’s energy but sleep in quiet, with designer interiors and exceptional breakfasts.
19. Egerton House
The Vibe
Egerton House ties for the highest Staff score on this list at 9.9 — guests mention team members like Benjamin by name for their “lovely welcome.” This Knightsbridge 5-star overlooks quiet gardens, offering a peaceful retreat near Harrods. The Full English breakfast includes black pudding — a proper British start.
What You Actually Get
Rooms are compact but equipped with all amenities, including tea and coffee makers. Free WiFi is rated 9.9 — the fastest on this list. Private parking is available. The 24-hour front desk and room service are on hand. Pets are allowed on request (charges apply). Early check-in from 9:00 AM is available for £100, subject to availability. Airport transfers can be arranged.
Choose this if: You want Knightsbridge luxury with genuinely warm staff, private parking, and a garden setting.
20. Flexistay Norbury Aparthotel
The Vibe
The Flexistay Norbury Aparthotel is a 3-star with a full kitchen — the only property on this list offering that amenity. It’s 20 minutes by train from central London, making it a commuter-friendly base. The 7.5 Good rating reflects the comfortable, practical setup rather than luxury polish.
What You Actually Get
Each apartment has a kitchen — cook your own meals and save big on London dining costs. Free WiFi is rated 7.4. Breakfast is available for $0 (optional). Family rooms are available. Check-in closes at 10:00 PM sharp — late arrivals must pre-arrange. Street parking is available outside. Guests receive a key and can come and go freely. The hotel has a lounge for post-check-out use.
Choose this if: You’re on an extended stay or tight budget and need a kitchen to prepare meals.
Final Verdict: Our Top 3 Picks
🏆 Best Overall
#4 Mercure London Earls Court
The 8.7 Excellent rating, 9.1 Cleanliness score, pet-friendly policy, and on-site parking make this the strongest all-rounder on the list.
💰 Best Value
#1 Zedwell Hotel Piccadilly Circus
A 9.7 Location score at some of the lowest rates in central London — you pay for position, and that position is Piccadilly Circus.
🏖️ Best for Budget Location
#2 Zedwell Underground Hotel Tottenham Court Rd
Even cheaper than #1 with a 9.3 Location score — ideal for travelers who prioritize walking access to Soho above all else.
Check Tonight’s Price for Zedwell Underground Hotel Tottenham Court Rd →
How We Ranked These London Hotels
We evaluated 20 properties across 73,400+ verified reviews to find affordable stays near Soho, London. Our ranking prioritized location scores, cleanliness ratings, and value-for-money across every property.
- Guest score thresholds: Only properties with 7.0+ overall and 500+ verified reviews
- Score breakdown analysis: Prioritized location, cleanliness, and value — the categories that matter most for budget travelers
- Amenity verification: Cross-referenced advertised amenities against guest review patterns for accuracy
- Location signals: Proximity to Soho, Piccadilly Circus, Covent Garden, and major transport hubs
Frequently Asked Questions
Are pets allowed at these affordable London hotels?
Yes, several properties on this list welcome pets. Mercure London Earls Court (#4) and The Beaumont Mayfair (#14) allow pets with applicable charges. Green Rooms (#5) and Vintry & Mercer (#6) allow pets on request at no extra charge. Egerton House (#19) and Cheval Three Quays (#15) also permit pets on request with charges. Always confirm fees directly — some charge per night, others per stay.
Which hotels offer free cancellation?
Cancellation policies vary by room type across all 20 properties. Mercure London Earls Court (#4), ibis London Excel-Docklands (#3), and The Resident Covent Garden (#12) typically offer flexible rates with free cancellation up to 24-48 hours before check-in. Always check the specific rate conditions before booking — non-refundable rates are cheaper but lock you in. The Savoy (#10) and Pan Pacific London (#8) also offer cancellation flexibility on standard rates.
Can I check in late at any of these properties?
Yes, properties with 24-hour front desks include Zedwell Piccadilly Circus (#1), Zedwell Underground Tottenham Court Rd (#2), The Resident Covent Garden (#12), and Pan Pacific London (#8). Novotel London Paddington (#7) and The Savoy (#10) also have late check-in availability. However, Hour Glass Hotel (#11) and The Long Room (#13) have check-in cutoffs at 10:00 PM — late arrivals need prior arrangement. Flexistay Norbury (#20) also closes check-in at 10:00 PM.
What’s the best time to visit London for affordable hotel rates?
London’s cheapest hotel rates typically appear during January-February and November (excluding the Christmas period). Midweek stays (Sunday-Thursday) are generally cheaper than weekends. Book at least 14-21 days in advance for the best rates. Properties like The Savoy (#10) and Pan Pacific London (#8) often drop prices significantly during off-peak periods, making luxury suddenly affordable.
How do I get from Heathrow to these affordable Soho hotels?
The fastest option is the Heathrow Express to Paddington Station (15 min) — excellent if you’re staying at Novotel London Paddington (#7), which is 656 feet from the station. For Soho properties like The Resident Covent Garden (#12) or Zedwell Piccadilly Circus (#1), take the Elizabeth Line to Tottenham Court Road. The Tube (Piccadilly Line) is cheaper but takes 45-60 minutes. Budget alternatives include National Express coaches from Heathrow to Victoria Station.
What’s the most walkable area for affordable hotels in London?
The most walkable areas with affordable options are Piccadilly Circus (Zedwell #1, Location 9.7), Tottenham Court Road (Zedwell #2, Location 9.3), and Covent Garden (The Resident #12, Location 9.8). These put you within walking distance of Soho, the West End theatres, Oxford Street, and the British Museum. Mercure London Earls Court (#4) is also well-connected for South Kensington and Olympia. All of these have 8.5+ location scores.