Motor City Musical at GTS Theatre is the main Motown tribute in Myrtle Beach, with assigned seats from about $16–$50.
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A night built around the Motown Show in Myrtle Beach works best when you pick the right theater, seat type, and arrival time before the beach-day schedule fills up. The main show travelers usually mean is Motor City Musical — The Original Motown Tribute Show at GTS Theatre, a cabaret-style venue at 1220 Port Drive.
The show is a live tribute to the Motown era, with songs linked to The Temptations, The Supremes, Stevie Wonder, Marvin Gaye, Smokey Robinson, The Four Tops, and related 1960s and 1970s soul acts. Myrtle Beach also has a separate Motown-style option at The Asher Theatre, so the right pick depends on whether you want assigned seats in a small theater or a dinner-and-show setup.
Once you know the show date that fits your trip, compare available ticket options here:
What Is The GTS Motor City Musical?
GTS Theatre’s Motor City Musical is a live Motown tribute show in Myrtle Beach with assigned seating, a small-room format, and a set list built around classic soul groups. The show is better for travelers who want a seated evening activity rather than a loud bar or late-night club.
GTS Theatre describes the production as the Original Motown Tribute Show and lists a two-hour run time. The venue is compact, with about 130 seats, so the experience feels more like a close cabaret room than a large auditorium.
The music is the reason to go. Expect vocal harmonies, choreography, and familiar songs rather than a plot-heavy musical. The show suits couples, multigenerational families, groups, and anyone who wants a low-effort evening after a beach day.
Myrtle Beach Motown Show Tickets And Seats
Myrtle Beach Motown show tickets are mostly a seat-location decision at GTS Theatre: VIP seats cost $49.95, while Gold and Red adult seats cost $44.95. Child seats for ages 3–12 are listed at $15.95, and all seats are assigned.
GTS Theatre says earlier reservations get better assigned seats, which matters in a small room. VIP is the front seating choice and does not take the online discount, while Gold and Red seats can use the WEB10 online discount when the offer is active.
| Ticket Or Seat Choice | What It Includes | Rough Price Or Condition |
|---|---|---|
| GTS VIP | Front-section assigned seating for any age | $49.95; no discount listed |
| GTS Gold Adult | Assigned adult seat for ages 13–99 | $44.95 before any eligible online discount |
| GTS Red Adult | Standard assigned adult seat for ages 13–99 | $44.95 before any eligible online discount |
| GTS Child | Child seat for ages 3–12 with an adult | $15.95 |
| GTS Gold Or Red Online | Gold or Red seats reserved through the theater site | WEB10 discount may apply; not valid for VIP |
| Asher Show-Only | MoTown ’59 without the dinner seating | Date-based checkout price; doors listed at 6:30 PM |
| Asher Dinner And Show | MoTown ’59 with a catered pre-show meal | Date-based checkout price; dinner cutoff applies |
Good seat rule: Choose VIP if front seating matters. Choose Gold or Red if you care more about value than being closest to the stage.
Current Schedule, Doors, And Venue Details
GTS Theatre lists Motor City Musical on Mondays and Wednesdays at 7:00 PM and Saturdays at 8:00 PM. The theater also lists a two-hour duration, doors opening 45 minutes before showtime, and doors closing 10 minutes before the performance.
The official venue page is the most reliable place to confirm day-by-day changes, seat prices, and current policies before you go: GTS Theatre show information.
The address is GTS Theatre, 1220 Port Drive, Myrtle Beach, SC 29577. That location sits inland from the oceanfront, so allow extra driving time if you are coming from North Myrtle Beach, Surfside Beach, or a restaurant near the Boardwalk during summer dinner traffic.
- Arrive early: Plan to be parked and walking in at least 25–35 minutes before showtime.
- Do not cut it close: GTS Theatre lists doors closing 10 minutes before the show.
- Check your seat type: VIP, Gold, Red, and child tickets are not the same purchase.
- Confirm the date: Myrtle Beach show calendars can shift around holidays and private events.
GTS Theatre Or The Asher Theatre
GTS Theatre is the cleaner pick for a classic seated Motown tribute night, while The Asher Theatre is the better fit if you want a dinner-and-show format. The two shows are not the same event, so check the venue name before paying.
Motor City Musical at GTS Theatre centers on the classic Motown catalog and assigned theater seating. MoTown ’59 at The Asher Theatre leans into a show-only or dinner-and-show choice, with dinner seating before the performance on selected dates.
Travelers staying near the central Myrtle Beach oceanfront will usually find GTS Theatre more direct for a short evening outing. Travelers staying closer to the west side of Myrtle Beach may find The Asher Theatre’s Waccamaw Boulevard location easier, especially if dinner is part of the plan.
Where To Stay For An Easy Show Night
Central Myrtle Beach is the most convenient base for a GTS Theatre show because the drive to Port Drive stays manageable and you still have easy access to the beach. North Myrtle Beach can work, but the longer evening drive matters if the show ends around 9:00 PM or later.
For the smoothest night, pick lodging near the Myrtle Beach Boardwalk, the airport side of town, or the central oceanfront. Those areas keep dinner, parking, and the theater run simpler than staying far north or far south.
Use the map after choosing your show date to compare hotel locations around the theater and the beach:
Practical Tips Before You Go
A Motown tribute night in Myrtle Beach is easiest when dinner, parking, and seat timing are handled before showtime. The show itself is simple; the small problems come from arriving late, buying the wrong venue, or assuming every Motown event has the same format.
- Match the venue to the ticket: GTS Theatre and The Asher Theatre are separate venues with separate ticket rules.
- Eat before GTS unless your ticket says otherwise: Motor City Musical is a theater show, not a dinner package.
- Use assigned seating to your advantage: Earlier reservations usually mean better seat placement at GTS Theatre.
- Bring the right group: The music works well for adults, seniors, and families with kids who can sit through a two-hour show.
- Check refund terms before paying: Theater tickets often have stricter change rules than hotel or attraction reservations.
Summer visitors should also give themselves more buffer than the map suggests. Myrtle Beach traffic around dinner time can turn a short cross-town ride into a slow crawl, especially on rainy beach days when more people move indoors.
Which Ticket Should You Buy?
Buy VIP at GTS Theatre if front seating is the reason you are going, and buy Gold or Red if you want the same show at a lower base price. Families should price the child ticket separately because the listed child rate is much lower than the adult seat price.
Choose GTS Theatre’s Motor City Musical for the most direct Motown tribute experience in Myrtle Beach: assigned seats, a two-hour show, and a classic theater night. Choose The Asher Theatre’s MoTown ’59 if the meal package is part of the appeal and the schedule fits your trip.
The safest plan is to pick the venue first, then the seat type, then dinner. For most travelers, that means GTS Gold or Red seats, dinner nearby before the show, and arrival at the theater at least half an hour before curtain.
References & Sources
- GTS Theatre.“Motor City Musical — The Original Motown Tribute Show.”Supports the official show name, venue address, schedule, run time, door timing, seat categories, and listed ticket prices.