Vietnam’s cutest shopping stops include MOJI, Crabit Studio, OHQUAO, TiredCity, Sunday in Hoi An, and local craft shops.
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This list narrows down Stores in Vietnam to Find Cute Things by city, product style, and likely spend. The strongest choices range from low-cost stationery chains to Vietnamese design shops carrying art prints, ceramics, silk accessories, tote bags, snacks, and small gifts.
Hanoi and Ho Chi Minh City have the widest choice. Hoi An works well for handmade homeware and silk, while Da Lat is the place for neatly packed tea, dried fruit, and candy. Store branches and stock change, so check the retailer’s current location page before making a long detour.
Cute Stores Across Vietnam: City Picks That Earn A Stop
MOJI and Crabit Studio are the easiest starting points for stationery and small accessories, while OHQUAO and TiredCity carry more distinctly Vietnamese design. Sunday in Hoi An and The Craft House suit shoppers who want handmade pieces rather than mass-market character goods.
MOJI In Hanoi And Ho Chi Minh City
MOJI is built for low-cost browsing: plush toys, hair clips, phone accessories, pencil cases, notebooks, mugs, and small room decor. Its current store system lists branches in both Hanoi and Ho Chi Minh City, with many locations open from 9 a.m. to 10 p.m.
Choose MOJI when you need several small gifts without spending much time comparing shops. Stock follows current character and color trends, so two branches can feel quite different.
Crabit Studio In Hanoi, Hai Phong, And Ho Chi Minh City
Crabit Studio focuses on notebooks, stickers, sketchbooks, craft sets, keychains, magnets, and desk supplies. Current branches include Hanoi, Hai Phong, and a District 3 shop in Ho Chi Minh City.
Crabit’s own listings show many small pieces below 100,000 VND, which makes it a strong stop for practical gifts that still feel playful. The brand’s food-inspired notebook covers and acrylic charms also pack flat.
TiredCity In Hanoi
TiredCity turns work by Vietnamese illustrators into postcards, stickers, prints, magnets, tote bags, shirts, and accessories. Old Quarter branches are easy to pair with Hoan Kiem Lake, so the shop fits naturally into a central Hanoi walk.
Pick TiredCity for a souvenir that reads as contemporary Hanoi rather than a generic airport gift. Check the artist tag before buying; it often explains the person and idea behind the design.
OHQUAO In Ho Chi Minh City
OHQUAO brings together stationery, zines, stamps, postcards, ceramics, candles, board games, accessories, and home goods from Vietnamese makers. Its current locations include Pham Ngoc Thach, Thao Dien, and Hai Ba Trung in Ho Chi Minh City.
The Pham Ngoc Thach shop is the broadest choice for paper goods and gifts. The Thao Dien branch leans more toward living spaces and decor, while the Hai Ba Trung souvenir department is convenient from central District 1.
The Craft House In Ho Chi Minh City
The Craft House collects Vietnamese-made craft items, including embroidered caps, printed shirts, canvas totes, accessories, and small decor. Many designs use familiar local images such as street stools, coffee, lion dances, and city maps.
This is a better fit than a chain store when the recipient likes handmade goods or graphic references to daily Vietnamese life. Inspect stitching, print alignment, and care labels before paying.
MINISO And FAHASA Across Major Cities
MINISO is the dependable mall option for plush toys, jewelry, bags, beauty tools, stationery, seasonal goods, and licensed character ranges. FAHASA bookstores add pens, notebooks, children’s toys, teen merchandise, gifts, and souvenirs to their large book selection.
These chains help when weather, traffic, or limited time makes an independent shop inconvenient. Mall branches also tend to accept international cards more consistently than small market stalls.
Sunday In Hoi An And L’angfarm In Da Lat
Sunday in Hoi An sells silk scrunchies, eye masks, lacquerware, ceramics, bamboo bedding, and home pieces made with regional artisans. The current shop is at 184 Tran Phu in Hoi An and lists daily hours from 9 a.m. to 9 p.m.
L’angfarm is the edible-gift choice: boxed tea, coffee, dried fruit, jam, candy, and Da Lat farm products in tidy packaging. The brand reports more than 40 stores in major Vietnamese cities, but its Da Lat branches offer the widest sense of place.
Shopping Table For Fast Decisions
Nine stores cover nearly every common “cute things” brief, from a $2 notebook to locally designed homeware. Use the city and product match below to avoid crossing town for the wrong kind of shop.
| Store | Main Locations | Best For |
|---|---|---|
| MOJI | Hanoi and Ho Chi Minh City | Plush, clips, cases, mugs, low-cost gifts |
| Crabit Studio | Hanoi, Hai Phong, Ho Chi Minh City | Notebooks, stickers, craft kits, acrylic charms |
| TiredCity | Hanoi Old Quarter | Local-artist prints, postcards, totes, magnets |
| OHQUAO | Ho Chi Minh City | Vietnamese stationery, zines, ceramics, stamps |
| The Craft House | Ho Chi Minh City | Handmade gifts, embroidered caps, canvas totes |
| MINISO | Malls in major cities | Character goods, plush, bags, beauty tools |
| FAHASA | Nationwide bookstore system | Pens, notebooks, toys, teen gifts, souvenirs |
| Sunday in Hoi An | Hoi An Ancient Town | Silk accessories, lacquerware, ceramics, homeware |
| L’angfarm | Da Lat and major cities | Tea, dried fruit, candy, coffee, boxed food gifts |
What Should You Budget?
A practical budget starts around 50,000 to 150,000 VND for small paper goods and rises to 500,000 VND or more for silk, ceramics, clothing, and handmade home items. Using a rounded planning rate of 26,000 VND to $1, that is roughly $2 to $6 for small gifts and about $19 upward for larger pieces.
- Under 100,000 VND: stickers, postcards, pens, magnets, simple keychains, and small snacks.
- 100,000–300,000 VND: notebooks, pouches, mugs, caps, silk scrunchies, and boxed food gifts.
- 300,000–700,000 VND: tote bags, shirts, art prints, ceramics, eye masks, and larger gift sets.
- Above 700,000 VND: lacquerware, bedding, larger handmade pieces, and designer clothing.
Price check: Treat these as working bands, not fixed tags. Material, artist, collaboration, and branch stock can shift the final price.
How To Shop Without Overpaying
Fixed-price chains and design stores normally display their prices, while markets and small street shops may leave room for a polite counteroffer. Ask before bargaining; a printed barcode or price label usually means the amount is set.
For traditional pieces, the Vietnam Tourism souvenir overview points shoppers toward textiles, silk, coffee, art prints, chopsticks, and lanterns, and it describes gentle haggling in Hanoi’s Old Quarter.
- Check ceramics for hairline cracks and ask for double wrapping.
- Keep silk, paper, and art prints away from rain and drink bottles.
- Ask whether a textile is handmade, machine-made, or only printed locally.
- Photograph the shop receipt for higher-value goods.
- Leave room in your bag; rigid boxes and mugs take more space than expected.
Stay Near The Biggest Store Cluster
Central Ho Chi Minh City offers the densest mix in this list, with OHQUAO, Crabit Studio, MOJI, MINISO, and The Craft House spread across Districts 1 and 3 and nearby areas. A central room cuts the time lost to cross-city traffic and makes a second visit easy when stock differs by branch.
Compare stays around Districts 1 and 3 before fixing your shopping route:
Where Should You Shop First?
Start with MOJI or Crabit Studio for low-cost stationery, choose TiredCity or OHQUAO for Vietnamese illustration, and save Sunday in Hoi An for silk and homeware. L’angfarm is the easiest last-day stop because sealed tea, fruit, and candy travel well.
- For the lowest spend: MOJI, Crabit Studio, or FAHASA.
- For Vietnamese graphic design: TiredCity or OHQUAO.
- For handmade gifts: The Craft House or Sunday in Hoi An.
- For character goods: MINISO.
- For edible gifts: L’angfarm.
Travelers with one shopping afternoon should pick a single district and visit two nearby stores rather than chase every name on the list. In Hanoi, pair TiredCity with a central Crabit Studio branch; in Ho Chi Minh City, pair OHQUAO with Crabit Studio or The Craft House.
References & Sources
- Vietnam National Authority of Tourism.“12 Traditional Vietnamese Souvenirs.”Supports the traditional gift categories and Hanoi Old Quarter bargaining context.